If we were going to make merch, it was never going to be just about our brand.
It had to carry our history. It had to honour our people. It had to feel like us.

Hand-illustrated by a U.K based artist Kush, each of these limited-edition Tees, and the Market Tote, reimagines modern Pakistan through bold colour, intricate storytelling and familiar moments. From mango seasons and girl dinners to grocery shop nostalgia and late-night snacks.

We chose the best quality cotton to print on, not just for its look, but it's what we stand for. Merchistan is designed to last, the kind of products that hold their shape and feels better every time you wear it. No fast fashion here.

Keep an eye out for signature cats hiding in every single design. Think of it as a South Asian “Where’s Waldo?” but sassier.